UX Case Study by Myung Ok (Star) Kim

🔹 Project Overview

KindMove is a gentle movement and reminder app designed to help older adults stay active without pressure. Through simple daily suggestions, light encouragement, and optional family involvement, the app supports consistent, confidence-building movement habits.

This case study walks through the end-to-end design process, from identifying user needs through interviews to prototyping and usability testing, with a focus on creating a clear, supportive, and age-friendly experience.

• Role: UX Designer & Researcher
• Timeline: 12 weeks
• Tools: Figma, Notion, Google Forms, Zoom
• Deliverables: Competitive analysis, user interview insights, personas, journey maps and user flows, low-fidelity wireframes, design rationale and accessibility considerations, high-fidelity UI screens, and interactive prototypes.

🌱 The Inspiration Behind KindMove

🔸 Problem Statement

Many older adults face mobility challenges due to physical limitations, fear of falling, and low motivation. These barriers often lead to reduced activity and a loss of confidence over time.

While fitness and wellness apps exist, they are often too complex, fast-paced, or focused on metrics. They rarely offer the kind of gentle, emotionally supportive experience older users need and they often overlook the role of family.

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KindMove aims to fill this gap with a simple, supportive app that encourages daily movement through gentle reminders and offers light, optional motivation from loved ones.

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🔍 Research Strategy

To understand the needs, motivations, and pain points of older adults and the role family plays in their well-being, I conducted a mixed-method research approach.